Well, the least expensive cover costs around 40€ and I really believe that no one should carry around this sort of device without a cover.
They probably changed the price to remain competitive with the Sony Reader but you'll end up paying 320€ rather than 300€ for the Sony Reader.
Of course, for those who really enjoy the dictionnary support, Mobipocket or the ability to change the font, the Gen3 is a good choice. On the other hand, the Sony PRS-505 with its instant-on, ePub support, a battery that last several weeks and better file navigation is a pretty neat choice too.
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