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Yup, Barnacle. In our own case, we also pass savings onto readers and our ebooks are never much more than half the price of our treebooks.
All this, though, is just stabbing in the dark until publishers know the way the wind will blow.
*Authors will take a bigger slice of ebooks that carry a lower cover price. But on balance, for a few years yet, author income will remain about the same as digital replaces print. (I'm talking here, of course, about authors working with traditional all-service publishers -- self-publishing authors are a different kettle of fish.)
*As ebooks make a greater and greater dent in treebook sales (which they will), ebook cover prices must share more responsibility for costs like editorial, admin, legal. In other words, they will no longer be almost a by-product of the publishing process. Author ebook royalties may fall as a result.
*Publishers who are exclusively ebook producers (IF they are selective, editorially driven and responsible rather than mere push-button uploaders of content) might find that current high author royalties are a mite steep.
Interesting times, eh? Hoots. Neil
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