It says full color, so it can't be eInk.. and also it must be backlit. There are no color non-transmissive screens commercially available for anywhere near that price. I don't see how the device described would be qualitatively better for reading than any old LCD monitor or laptop display. And battery life would be an issue.
If they are monochrome eInk, two displays would alone cost over 60 pounds wholesale. That doesn't sound right either.
Basically I think this is a 7" class netbook with an extra display instead of a keyboard.
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