Will Sony soon send out young boys and girls wearing white shirts and ties, name tags, riding bicycles (with helmets on, of course) going door to door telling people about their reader?
I'm in favor of small groups standing on street corners, with tambourines singing praise of the Sony e-book reader...
"Sony reader, Sony reader, reader, reader, Sony, Sony."
Not intending to disparage either group. I think their methods are very effective and their intent of good purpose. I much prefer them to TV advertisement.