The other thing I found wrong in the article was... "The company is also lowering prices of ebooks. New releases and best-sellers will all be $9.99, matching Amazon’s (AMZN) price point for the first time."
The bestsellers on Amazon are 9.99 not new releases so Sony actually beats, not matches, Amazon on this point.
e.g.
http://www.amazon.com/Sidney-Sheldon...9915005&sr=1-3
Sidney Sheldon's Mistress of the Game (Kindle Edition)
Kindle Price: $14.29 & includes wireless delivery via Amazon Whispernet
http://ebookstore.sony.com/ebook/sid...20the%20Game_1
Sidney Sheldon's Mistress of the Game
List Price: $25.99
save 62.0%
You Pay: $9.99