Yep, Xtra-Vision in Ireland has the Sony Reader too, I checked it out this afternoon to make sure it wasn't just a "coming soon" poster in the window - they had an actual working display unit and everything! Selling for €250 (pretty much exactly £200 sterling). They also have the Waterstones "160 books under one cover" poster in the window, but I'm not certain if they bundle any e-books with it.
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