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It seems to be like paying for reviews, and if the review thinks the book is good, you get to put the group's symbol of quality on your book. There would be a few hurdles. One, readers have to know and understand what that symbol means. The reviews would have to be impartial, or the value would be lost. Every author that is turned away is lost revenue for the guild, and there would be incentive to award the symbol to undeserving books. It would be necessary to resist this pressure.
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