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So why should Amazon ever feel the impulse to bend over? Mentioning Adobe shows a missing part in this thread's title.
It should be "Kindle in a DRM-ePub World". The Kindle is handling non-DRM ePubs just fine right now. Run them through calibre, convert them to mobi, load them on your Kindle, done.
Amazon wouldn't gain anything by adapting Adobe's ePub mechanism. With AZW/Mobi the Kindle is a unique system of reading device, software and shop. With ADE added Amazon wouldn't be anything more any another store selling eBooks. One of the largest ones, maybe, but that's all.
As long as the Kindle is THE best selling eBook reading device worldwide and the store (with all subventions kept in mind on Amazon's behalf) is - if all sales numbers are true - likely selling more eBooks than most European stores combined. Amazon doesn't have the slightest need of changing that system, AZW included.
But, of course, Amazon will change its course very radiply if sales should decline to a certain point. That company still is a vendor first of all. It will offer a system that sells. And won't look back. If it's AZW now, and ePub in five years, so be it ...
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