I like the photo of the airport.. if it was full of people it would look cluttered and uncomfortable, and it would be harder to imagine taking a seat and having a read.
I've been to plenty of airports that have empty rows of seats just a little away from the main throng, they're much more pleasant than being among impatient kids etc.
So from that perspective I reckon it's a good advert. A chilled out opportunity to read books
