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^I agree with that sentiment, but it's hard to feel for Chapters when I go to the bookstore and the book is $20 and I can buy it on-line for $16 with free shipping from Chapters.ca. They are not looking at their entire eco-system, they are looking at different market segments. Why would I really want to pay the $4 not-paying-attention tax that my parents pay because they are scared of on-line transactions?
I browse my bookshop (there's only two in my city plus a couple of used ones) and I often buy things from the bookshop because I do want it to be there, but I do have a given budget for books.
I'll be sad when the bookstore isn't there, but they can't possible not understand that charging less on-line is going to make the store viable for the long term. Once the technologically-challenged market disappears they are done if they haven't adapted.
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