MobileRead Forums - View Single Post - Belgian newspaper to test iRex iLiad digital version this month

Bob Russell · 04-01-2006, 01:59 PM

Fortunately, this trial is really about bringing the publishing industry together to work with e-Reader device makers, not just iRex. This eNews trade group that is involved includes such publishing heavyweights as New York Time and Tribune Interactive, but I think other partners are involved in this trial also. It was initiated not because of device trial, but because they want to help newspaper publishers move forward with digital publishing and to take a more important role in control of customers, rather than relegating much of that power and influence to device makers.

The project manager for the trial is Peter Bruynseels. He said that “for us it represents an opportunity to get a feel for the market response, and for the creative agencies to experiment with the advertising potential of the new
technology. For everyone concerned it is a valuable opportunity to get a step ahead on the market as we believe that eventually this or similar devices will enter the market and become commonplace for this kind of application.”

I see the iRex device as something that can be released independently from the results of this newpaper trial, because the device is much more than just a newspaper reader. In fact, that role will probably develop and be tweaked over time. But other newspapers will be watching carefully to learn about the whole digital distribution concept, as well as how to best handle advertising.

BTW, the target audience for the trial is made up of De Tijd readers who are "investors, influencers, and decision-makers."

04-01-2006, 01:59 PM	#6
Bob Russell Recovering Gadget Addict Posts: 5,381 Karma: 676161 Join Date: May 2004 Location: Pittsburgh, PA Device: iPad	Fortunately, this trial is really about bringing the publishing industry together to work with e-Reader device makers, not just iRex. This eNews trade group that is involved includes such publishing heavyweights as New York Time and Tribune Interactive, but I think other partners are involved in this trial also. It was initiated not because of device trial, but because they want to help newspaper publishers move forward with digital publishing and to take a more important role in control of customers, rather than relegating much of that power and influence to device makers. The project manager for the trial is Peter Bruynseels. He said that “for us it represents an opportunity to get a feel for the market response, and for the creative agencies to experiment with the advertising potential of the new technology. For everyone concerned it is a valuable opportunity to get a step ahead on the market as we believe that eventually this or similar devices will enter the market and become commonplace for this kind of application.” I see the iRex device as something that can be released independently from the results of this newpaper trial, because the device is much more than just a newspaper reader. In fact, that role will probably develop and be tweaked over time. But other newspapers will be watching carefully to learn about the whole digital distribution concept, as well as how to best handle advertising. BTW, the target audience for the trial is made up of De Tijd readers who are "investors, influencers, and decision-makers."