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I think inevitably Amazon will adopt ePub and do what Sony did on Friday. I mean even Apple switched to selling MP3's. The real question is how long would it take them to write a comparable renderer to Adobes (actually probably could write one better from what i have heard about Adobes) as I doubt they really want to pay Adobe.
In the end though I cannot imagine why publishers wouldn't eventually force the switch we just would not see that till they realize they can make money off ebooks.
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