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Amazon has been willing to lose money on every ebook they sell.
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Sorry, that's not the way it is. Amazon offers bargain prices for a lot of bestselling titles, but the "long tail" of eBook sales is the way publishers intended them to be, and publishers as well as authors as well as customers benefit from these. And Amazon makes some money with them.
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It's not Apple or Amazon, but the publishers that want higher ebook prices.
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Yup, important to keep
that in mind. Both Amazon and Apple simply use their weight to to either hold or gain the upper hand. Amazon in threatening the major publishers, Apple in offering a higher price level.
Well, waiting for the hot dog vendor at the 7th inning stretch ... popcorn's already out.