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Totally misleading since it's based on a misrepresentation. The author keeps on referring to Amazon's price-fixing but Amazon was doing no such thing.
Amazon was simply selling at $9.99 - it was completely open to others to sell at $7.99 or $15.99 or any other price, so the price was not fixed.
It is Macmillan that is price fixing. I'm amazed that in a free-market economy such as the US it's even legal. 'Retail price maintenance' was banned in the UK decades ago.
Publishers can sell to retailers (and the public if they so desire) at whatever price they choose but they should have no power to dictate the price at which goods are resold.
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