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Originally Posted by DiapDealer
Which sort of proves that the label has nothing to do with targeting a certain age group of reader. The fact that it wasn't targeted for your age group was meaningless to you. So clearly, it's about the age of the characters, then right? Or is it difficulty level? Or theme? It's a moving target, frankly. The label is trying to define something (who will like it) that's just not really definable. There's Difficult YA, YA with cursing and a hint of sex. There's books that don't carry a YA label that by all rights (and comparisons to other books) should. It's so meta it's pointless.
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While I agree that it's a marketing category for new books (as opposed to, say, reclassifying Huck Finn), and therefore serves mainly a marketing purpose, the fact that I read books not targeted for my age group (I read books targeted to all age groups) doesn't mean the books aren't mostly hitting their targeted audience. I'd say they're doing that nicely from what I see in the library.