It is a pilot program with a limited list of ebooks for rental.
And it *is* rent, not sale: the licenses expire after two years or 52 check-outs, whichever comes first.
Which, price or not, makes it pretty darn library-hostile; the libraries pay more if the book is popular and lose their rental fee if it isn't.
The Digital reader blog has a report on it:
http://www.the-digital-reader.com/20...t-this-spring/