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I agree with rlauzon (at least on this point :-) - the average user doesn't understand issues around DRM - again take the ipod - your average owner probably doesn't know their songs have a form of DRM on them ...? (btw pirated downloads of music far exceed legal versions even today with highly usable services such as rhapsody and iTunes - so it is easy to understand the publishers concerns).
DRM is AN issue - but without readily available content that people want in volume, it's an academic argument amongst gadget people ... the availability of content in volume will be the only thing that drives adoption of eReaders, if the use of DRM gets stuff onto virtual shelves then it is evil worth tollerating for now to allow eReaders to gain general acceptance.
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