Thread: Steve Jobs was wrong - People still read as much as they always have
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Old 01-20-2010, 02:41 PM   #1
Nate the great
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Steve Jobs was wrong - People still read as much as they always have
The Kaiser Family Foundation has been conducting a national survey on the media used by children from 8 to 18 y.o. The findings were just announced today. You can find the full details here (press release, prsentation, summary, and more).

Here's the good news: book reading has actually increased in the last 5 years, both in the number of kids reading and the amount of time spent (p30). Unfortunately, newspaper and magazine reading decreased. I'm not surprised; we all know Old Media is in trouble.

press release
report
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