^Compared to Chapters if I owned one of their e-readers instead of the Kindle as well as compared to the US price.
The general pattern with what I want to read is $11.99 at amazon.com, but when I click on the book it shows up as $15.99 or $16.53 or, gack even $20.07 because I have a Canadian address. Usually the same title costs $15.99 at Chapters in Canada, but I can't read ePub (easily) on the Kindle so I just go to the library and borrow the paper book.
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