The single USB cable has two ends, each end is a different host, which to work needs to be different addresses.
Your "image 2" shows that you are trying to connect to the "Windows End" of the cable set in your "image 1".
If that is what you want to do, that is just fine.
But if you want to connect to the "Kindle End" of the cable, use the Kindle's address in "image 2".
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