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Originally Posted by djulian
I wonder if Amazon has opened up a potential windfall for B&N with the MatchBook program. If B&N can find a way to match that,
I can not see a windfall for anyone except Amazon. Which is the sole reason for doing this. It will be another nail in the coffin of any other bookseller. Amazon are not offering this because they love books it is a commercial decision. Encouraging buyers to make Amazon their only choice of store.
Also Amazon do set the price they sell books. Publisher will set a recommended price (since the loss of Agency) and sell to Amazon at a hefty discount. What retail price the reader is offered is entirely up to Amazon
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