I knew, and predicted (post #2
https://www.mobileread.com/forums/showthread.php?t=72014 ), this would happen. Once one company did it, and got away with it, the others would be foolish to not follow suit. Though I disagree with it, it had to happen.
But as K-Thom said the consumer has the power. They can only charge what the marketplace is willing to pay. So it is really up to us, we shall see......