I doubt that the advertising is going to be removed.
At this stage I have not updated to 1.9.17 because of the reports of margin problems in it (see thread on this). I am coping with the new layout by using the Shortlist option at the bottom of the Home page, but of course the annoying thing is that if I do a search for an author or book title, the Kobo throws up all the stuff they want me to buy.
I find it very annoying and have no intention of buying any of their recommendations or new releases. (They are pretty ludicrous in most cases.) However at this stage I haven't been annoyed enough to go back to 1.9.14 - I just pick a number of books from my Library, put them on the Shortlist, and read my way through them.
I would not recommend the Kobo Touch to others now that it is pushing books in this way.
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