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Does it? It could be that if those customers were already sexually experimentive, they were merely introduced to new toys to support an existing habit. For those people, I'd say their behavior was not changed, any more than the person who learned a new word from reading a book and started using it himself had changed their behavior.
Not to mention the fact that buying the toys doesn't mean that they'll be used. The partner could easily refuse to participate, and that's a lot of blindfolds, whips and such in the trash.
Anyway, that's a devil's advocate argument, take it as you like.
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