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The "container" determines how long I expect to retain the experience, so in that respect it matters a lot.
I am still reading printed books I bought 20 years ago at yard sales. The iffiness of whether that will still be so for an e-book I buy determines whether or not I am willing to pay the same price (or close to it) for an e-book (gadget dependent) as I am for a self-contained book in printed form.
I'd hate to pay $15 dollars for "an experience" only to find I am holding a useless piece of garbage in my hands 10 years later.
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