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I fully agree with Prodigit - $79 Amazon Kindle is making the smaller manufacturers lower their price considerably to still be competitive. I called Ectaco and they said the reader supports any bookstore using Adobe Digital, including Kobo, Sony, etc. And Aluratek has great bargains at their Outlet Store at their website - the Aluratek Libre Pro is now 39.99; the 7" Color Libre is 49.99; and there are big discounts on their other products like internet radios, speakers, Mp3/Mp4/Mp5 players at the site. But I have to wonder with all of these discounts how secondary (but just as good) manufacturers like Aluratek and Ectaco can stay in business and be profitable. Incidentally, I have yet to hear about the Sony readers discounting their hefty prices on their readers.
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