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I don't believe in reducing creativity to some mechanical ruleset, because I think there's a little bit more to it than that
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My experience in the art world was in painting (former watercolorist)...American Greetings is located here in Cleveland. The artists employed there to create the greeting cards, calendars, frig magnets, etc, made their living making products the PUBLIC would buy. But on their own time, they produced the art they loved, that which was from their hearts...totally different than the mass production they 9to5'd.
I think that must be the same for the writer...there's the Great Novel (or other prose) in one's soul, but the books for the masses pays the bills, Right??