I am all about "Showcasing" as it were. I think it is the natural evolution of consumerism. People forget that capitalism is at heart a war over money. The retailer has an asymetrical advantage, they do not share their true profit margins/costs. With "Showcasing", I can find out how much I am getting ripped off by stores paying cash monkeys with little knowledge of the product minimum wage.
I personally have little to no urge to buy *any* consumer good bad enough to pay more than it's worth, or pay more than I need to. Since immediacy isn't a priority for me, "showcasing" is optimal behavior.
I fail to see where any ethical quandary exists, either from Amazons, or in particular, the customers point of view.
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