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This is an excellent price point. The lack of pen input for annotation kills it for me. Plus it being sold by Amazon. However, the price point is excellent news for potential buyers of competitor's products, as it places price pressure downward on the entire market. The DR1K and iLiad, at their current price points, are now dead. iRex must compete on price or die as a company. The same will hold true for any other company that wants entry to the large display ereader market such as Sony, Apple, and others.
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