Quote:
Originally Posted by Graham
While I agree that developers are still earning more out of sales through iOS, your logic doesn't necessarily hold true. It would be perfectly possible for the Play Store to earn a quarter of the revenue with the same number of apps if it had only a quarter of the number of paid apps.
Given that we know that ad-supported apps are much more prevalent on Android, it's possible that the disparity in revenue between the two platforms for a particular paid app is closing.
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In addition to there possibly being fewer "paid" apps for Android, it needs to be pointed out that the App Annie report is just listing app revenues for the Google store vs. the Apple store. It doesn't include app revenue for Amazon or B&N. Many Android apps are sold at all 3 stores. So, for example, the developer of Angry Birds is not just getting app revenue from the Google store, but also from Amazon and B&N. The report, therefore, is not a complete picture of overall Android app revenue. And one could assume the rapidly closing gap between Android and iOS app revenue is currently even smaller than what's depicted in the App Annie report.
Regardless, it's clear that the Android platform is growing much faster than iOS in terms of sheer number of apps. It's now the platform of choice for most app developers. Seems they have no trouble finding the economic nuggets of gold in that platform.
And excellent point about the ad revenue. As we can see from this
report , quarterly ad impressions for Android are greater than for Apple by about 49% to 37%. I would think that this additional revenue is further closing the gap between the two platforms in terms of app revenue. Thanks to HM for finding that report which supports Android.
