Quote:
Originally Posted by MV64
It's quite simple. Barnes and Noble needs to separate the nook and eliminate their operating costs by running smaller kiosks and a purely online store.
Not rocket science here. The nook doesn't integrate well into store operations anyway.
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Not the way they're doing it.
But the way they're doing it isn't the only way it *can* be done.
Over in the Kindle robots thread this *product*came up:
https://www.mobileread.com/forums/sho...0&postcount=99
People are *doing* this:
http://www.deanwesleysmith.com/?p=5343
GAMESTOP and other B&M game retailers sell cards with download codes to sell digital currency, downloadable game add-ons (Right after selling you the DVD-based game), store-specific bonuses, and even full games.
There is nothing to stop B&N from stocking ebook download codes on cards in their stores. Put a rack with the cards right next to the pbooks so people can browse and choose to buy the print or the ebook edition right there; just take the card to the register, have the card activated, and the user then inputs the download code on their Nook when they get home. A nice way to capture impulse buys in-store.
(Or they could give each Nook user a loyalty card tied to their Nook--activating the ebook card at the checkout and running the Loyalty card queues the download automatically. Lots of ways to integrate ebooks and B&M retail.)
Now, if B&N *chooses* not to explore those options, rest assured others are(see above) and will.
The problem isn't lack of possibilities; it is lack of imagination and lack of will to compete.
Edit: check the comments on the bottom of the page at Mr Smith's site.
Lots of good ideas.