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Ah but see the money in ereaders is not in the readers themselves (in fact the margins are tiny on those). The money is in selling all the secondary stuff like covers, chargers, lights, etc. So what Indigo handily did is get rid of the part that makes very little money (the ereaders and ebook sales) and keep the part that is going to drive in store revenues. It's actually a really smart business move now they can sell Kobo without dealing with any of the infrastructure and provided their in store folk with an out for defective/buggy units in that they only sell Kobo they don't manufacture it.
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