Interestingly, when you have your browser reveal the 'source code' for the resulting displayed text, it reverts back to the html format that is, now obviously, generated by the bbcode. I've never used bbcode for anything, just html, and it wasn't apparent why html wasn't working unless I had a restriction from using it. bbcode is easier.
Thanks again for the information, and thanks to @wetdogeared for the FAQ link to acceptable bbcode for the forum.
You guys rock!