Based on their blog they're offering the print and digital for the same price. There will also be a combo-pack, with the print version containing a digital code for download (for $1 more). It's pretty awesome to see DC take the reigns on the digital era and I hope it pays off for them because they deserve it imo.
They're also announcing some of the new series already and their contributors, and showing off some cover artwork. I can't believe Red Lanterns are getting their own series