What's ironic about the article is that Mr. Olson's innovative vision (and I credit him with having vision) is still technologically years out of date. All of his technical suggestions are things you can do today if you want to invest a small amount of money and a slightly larger amount of time. If someone wanted to do them routinely, it would be a few million and a year to put them into place in something like Express or Indesign.
His 3 points are insightful, and some publishing company ought to snap him up, or at least give him a consulting contract and actually listen to him.
Regards,
Jack Tingle
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