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I think that where this will "sink or swim" is advertisers' acceptance of electronic publication of such magazines. Most magazines are critically dependent upon advertising revenue - it's far more important than income from subscribers. If the advertisers are wary of paying for ads in e-publications, they're going to struggle. I'm thinking especially of magazines like "Cosmopolitan" which are fully of "glossy ads" of expensively photographed models. Are the advertisers really going to be willing to pay the same for reproduction on an 8 grey-scale eInk screen, I wonder?
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