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Is that the $199 price or even lower?, you must remember that $199 = £127 approx but after shipping and import duty you are back to around £200 which is now too high in the current market compared to other product.
If the product was £127 in the UK then you would sell many more, If they are shipped to US and sold there for $199 then why cant they be shipped and sold in UK for a realistic price.
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