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It always seems to take longer than we want. Eink took forever and we were beginning to think it wouldn't pan out. I don't know who will be the net big competitor, but we still have mirasol, electrowetting, pidelqi, and at least one other (is it from Bridgestone?).
In terms of improved battery life, if not other characteristics (such as backlight/eye strain) OLED was one of these alternatives that has come to market.
I am sure there will be alternatives. Who knows which will be best. Eink still looks pretty strong if your purpose is reading text.
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