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Nobody is "mocking" anybody, FizzyWater. To say that the PDF format was never designed to be an eBook format and is probably the worst possible choice of format for an eBook is to state a simple and undeniable fact, not to mock anybody.
If people are buying PDF files thinking that they are a good choice for reading on eInk readers, they need to be educated about why that is a false assumption.
Yes, one can read PDFs reasonably well on an eInk device IF the pages are generated for the correct screen size of the device, as Feedbooks does, but unfortunately the overwhelming majority of PDFs are generated for Letter/A4 page sizes, and such PDFs can, generally speaking, be read extremely poorly on eInk readers, for the simple reason that PDFs are not "books" - they know nothing about paragraphs, lines, or even words. A PDF file is a set of drawing instructions to reproduce a specific size page.
Pease don't criticise those of us who are simply trying to give people sound advice about what format they should be purchasing. Who is it that's advising these "women" to whom you refer to buy PDF files? Someone needs to tell them that this is very poor advice, and that they'll have a much better reading experience if they choose a format which is designed as an eBook format, rather than one which is not.
PDF files have an important role to play in the field of electronic documents, but eBooks are not that role.
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