[allen.gotwald]

Airplanes are daily filled with travelers hauling around paperback books. Before I got my 505, I carried 5 or 6 with me on long trips. Since I've had my 505 I feel liberated from all the excess weight. I get countless inquiries from other travelers about the 505 and where can they get one. The demand exists. The supply is pitifully too low. For a traveler, ereaders are a dream come true. I no longer have to worry about stacks of read paperbacks cluttering up my shelves. But, I can read them all again in a few years and they won't be faded or have broken backs. They'll always look fresh. E-books will grow to replace a lot of paper, not all because the occasional reader doesn't want to spend $300. The frequent or heavy reader (travelers) will plop down the money in a heartbeat if a device is available. But the 505 would probably cost a lot less if they were more available. The cost of the 505 is a clear case of low supply against high demand keeping cost high.