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The look of the ad also isn't just about conveying some message, it's also about catching your eye. I think the ad looks very good, and the composition is just excellent.
If there were any people, the look would become less elegant and you wouldn't notice the ad. Even one person might spoil it.
Frankly, I don't know why you guys express such disbelief at seeing two rows of empty chairs at an airport. I see it lots of times, especially if you get to the airport early like you're supposed to.
P.S. the reason the ad for the Reader barely shows the Reader is because sony probably thought if the main subject of the ad was the prs500, it wouldn't impress because people wouldn't believe the screen. All screens in ads are photoshopped to be unrealistic, and so if Sony tried to impress you with the screen you'd think "yeah, right, whatever." There's nothing else to show off about the Reader, so you have an ad with a huge pic of an airport.
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