[JeremyR]

Yeah, but that was mostly done by the publisher (who owned the rights to the movie or book and so it didn't cost them anything).

That said, Amazon recently did start a thing, you buy a movie or DVD from them, and you can watch it streamed from their video store. Disc + On Demand is what you call it.

But this is basically buying two copies of an item, and having Amazon pay for one of them. I'm not sure that's a viable business model. And also bear in mind that movie/tv companies don't work under the Agency model, so things probably work quite a bit differently.

Amazon might not even be able to do this, since presumably that would be re-sale (if they give you a copy of the e-book they paid for, it's their copy and can't transfer it).