Thread: WSJ: Textbook Firms Ink E-Deals for iPad
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Old 02-02-2010, 10:13 PM   #1
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WSJ: Textbook Firms Ink E-Deals for iPad
Textbook Firms Ink E-Deals For iPad


Quote:
Major textbook publishers have struck deals with software company ScrollMotion Inc. to adapt their textbooks for the electronic page, as the industry embraces a hope that digital devices such as Apple Inc.'s iPad will transform the classroom.

The publishers are tapping the know-how of ScrollMotion Inc. to develop textbook applications and test-prep and study guides for the iPad.

"People have been talking about the impact of technology on education for 25 years. It feels like it is really going to happen in 2010," said Rik Kranenburg, group president of higher education for the education unit of McGraw-Hill Cos.
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