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So, looking at this campaign they are claiming that eating meat makes you fat?
Personally I don't find the advert offensive (I am technically obese but think myself just overweight and I am sensitive (sometimes overly) about my weight and the size of my belly) however, I can completely understand and appreciate why some people would find it offensive - for that reason alone I think that it is wrong (it doesn't matter what I personally think, rather what the people effected think/feel).
Unfortunately we live in a society that believes that things like this are acceptable. I still have the occasional person make fun of my weight (it's in a fun manner so it's okay! It doesn't matter how it makes me feel!) I also occasionally have people make fun of the fact that I am scouse (this doesn't bother me too much and I don't think it has ever hurt my feelings!)
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