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Do you have to keep reminding me that I'm that much older than I feel? ;-)
Right now, kids use youTube the way my generation used radio way back when 8 track was a new thing. It's a way of finding out what new songs are popular. There is a reason that people want to know the number of views a video has. I'm sure that many musicians wish that they were getting residuals on youTube plays like they did on radio plays.
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