Thread: Pew Research: 2012 USA tablet marketshare (Fire 21%, Ipad 52%)
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Old 10-04-2012, 06:20 PM   #25
Sil_liS
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Quote:
Originally Posted by Top100EbooksRank View Post
http://www.engadget.com/2012/10/02/p...ership-report/





Ipad USA 2012: 52% share
Kindle Fire USA 2012: 21% share
other Android: 27% share
I'd like to point out that those numbers are not market share, they are ownership. It looks like the statistics were done in a bad way since it doesn't account for people owning more than one tablet (for one the 4% other mysteriously disappeared).

Let's say that there are approximately 250 million adults in the US.
According to the data in 2011, 11% of them owned tablets, so 27.5 million (22.275 mil ipad, 4.125 mil Android, 1.1 mil other).
According to the data in 2012, 22% of them owned tablets, so 55 million (28.6 mil ipad, 26.4 mil Android of which 11.55 mil Kindle fire).

Does this sound right?
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