Quote:
Originally Posted by Jellby
Why not $1.50?
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This.
When I see something at $price-ending-in-9, it doesn't make me think it's cheaper. It makes me think the seller believes I'm stupid. "But it's $19.99, that's nothing like $20!" It makes me think the seller is a weasel. Now, if you're Wal-Mart, I expect you to be a weasel. But who wants prospective customers to put them in the same category as Wal-Mart? When someone prices something at their real price, not something a penny cheaper, I get feelings of honesty and straightforwardness. All in all, were I the one setting the prices, that's what I would hope my customers would feel about me. Besides, weasels look so silly when they run, like the back half is trying to pass the front half; just one more reason not to be one!