I really like this kind of concept, it reminds me of last.fm.
Such a website needs to be free though, and the ability to guess what you've been reading (for example, if you open a book on your e-ink device, the next time you synchronize the device, it'll add the book to Shelfari, that's how rockbox + last.fm works for me) would be a huge plus. A good mashup would be to create a service looking for the recommandations you receive from Shelfari on Feedbooks, manybooks etc... If the e-book is available for free, then you would be able to directly download it for your portable reading device.
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