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We've objected to that ($10 per e-book) pricing for quite some time," says Simon & Schuster CEO Carolyn Reidy. "We have begun to see some cannibalization of hardcover sales as a result of that pricing.
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This really does show their entrenched thinking on the issue. Cannibalization isn't in itself a bad thing. (For example, Apple cannibalized sales of its iPhone with the iPod Touch-Steve Jobs responded that if anyone was going to cannibalize Apple, it would be Apple)
Rather than trying to protect an outmoded sales model by trying to stop "cannibalization", they should be finding innovative ways to encourage it on their terms. Because in the end, a sale is a sale. Or isn't, if you alienate your market.