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Any reviews on B&N were made through an ordinary web browser, the same as would be used to leave a review on Smashwords. The NOOK does allow the user to give a star-rating to a book downloaded from B&N, but they can't write a review. It's not clear if the NOOK star-rating is sent back to B&N or not, so even that might not have any effect.
It might be just a fluke, or it could just be that B&N customers are more accustomed to writing reviews. I've noticed that most Smashwords titles get very few, if any, reviews on Smashwords... which is a shame; I try to review every Smashwords book that I finish and some that I don't.
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